Crest and Oral-B Gum & Enamel Repair Toothpastes
Allegations: Misleadingly representing that toothpastes will repair damaged gums and enamel
Forbes et al. v. The Procter & Gamble Co.
22-cv-9330, S.D.N.Y.
(Oct. 2022)
Oral-B Charcoal Soft Whitening Therapy Toothbrush, Oral-B Clinical Charcoal Battery Powered Toothbrush, and Oral-B Charcoal Electric Toothbrush Replacement Brush Heads Refills
Falsely marketing that “charcoal-infused bristles” will “naturally whiten[] teeth” in one week when they do not whiten teeth
Pending
Allegations: Misleadingly representing that toothpastes will repair damaged gums and enamel
Allegations: Misleadingly marketing products using the phrase “Pro-Health” when testing shows they likely contain chemicals that are harmful to humans and the environment
Allegations: Failing to timely disclose that warranties are conditioned upon using authorized repair services and replacement parts
They’re advertised as “flushable” but wastewater officials and consumers say that claim falls short.
Crest ProHealth Anticavity Fluoride Rinse claims that it “rebuilds enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…
You are having an old hair day, you old person.
Super Bowl commercials appear in places you might not think of.