Crest and Oral-B Gum & Enamel Repair Toothpastes
Allegations: Misleadingly representing that toothpastes will repair damaged gums and enamel
Forbes et al. v. The Procter & Gamble Co.
22-cv-9330, S.D.N.Y.
(Oct. 2022)
Oral-B Charcoal Soft Whitening Therapy Toothbrush, Oral-B Clinical Charcoal Battery Powered Toothbrush, and Oral-B Charcoal Electric Toothbrush Replacement Brush Heads Refills
Falsely marketing that “charcoal-infused bristles” will “naturally whiten[] teeth” in one week when they do not whiten teeth
Pending
Allegations: Misleadingly representing that toothpastes will repair damaged gums and enamel
Allegations: Misleadingly marketing products using the phrase “Pro-Health” when testing shows they likely contain chemicals that are harmful to humans and the environment
Allegations: Failing to timely disclose that warranties are conditioned upon using authorized repair services and replacement parts
These brand-relationship disclosures are far from world-class.
Instant replay shows six instances in which Super Bowl 52 advertisers have fumbled ad claims.
Ad Watchdog TINA.org Files FTC Complaint MADISON, CONN. January 23, 2018 – Despite a national advertising campaign showcasing patriotic imagery, highlighting its Boston headquarters, and heavily promoting its “Made in…
TINA.org files FTC complaint over Gillette’s false and deceptive Made in the USA claims.
The U.S. flag features prominently in this Gillette ad despite the fact that many of its products aren’t “Made in the USA.”