
Crest and Oral-B Gum & Enamel Repair Toothpastes
Allegations: Misleadingly representing that toothpastes will repair damaged gums and enamel
Forbes et al. v. The Procter & Gamble Co.
22-cv-9330, S.D.N.Y.
(Oct. 2022)
Oral-B Charcoal Soft Whitening Therapy Toothbrush, Oral-B Clinical Charcoal Battery Powered Toothbrush, and Oral-B Charcoal Electric Toothbrush Replacement Brush Heads Refills
Falsely marketing that “charcoal-infused bristles” will “naturally whiten[] teeth” in one week when they do not whiten teeth
Pending
Allegations: Misleadingly representing that toothpastes will repair damaged gums and enamel
Allegations: Misleadingly marketing products using the phrase “Pro-Health” when testing shows they likely contain chemicals that are harmful to humans and the environment
Allegations: Failing to timely disclose that warranties are conditioned upon using authorized repair services and replacement parts
MADISON, CONN. August 22, 2019– Consumer advocacy organization, truthinadvertising.org (TINA.org), filed a formal petition today requesting that the Federal Trade Commission (FTC) use its rulemaking authority to expand its enforcement…
A review of TINA.org’s work uncovering (and putting an end to) deceptive made in the USA ad campaigns.
TINA.org found the German automaker didn’t have the support to claim its Sprinter van was “built in the USA.”
These brand-relationship disclosures are far from world-class.
Instant replay shows six instances in which Super Bowl 52 advertisers have fumbled ad claims.