
The FTC Needs to Implement a Deceptive Earnings Claims Rule
Consumers can’t afford to go it alone when it comes to atypical income claims.
In August 2014, a class-action lawsuit was filed against Organic Milling LLC for allegedly falsely labeling its cereals – including Nutritious Living Hi-Lo Original Flavor and Nutritious Living Hi-Lo Strawberry Flavor – as “100% natural” when they actually contain genetically modified crops and synthetic ingredients. (Mirto et al v. Organic Milling LLC et al, Case No. BC553780, Superior Court of the State of California, Los Angeles).
For more information about other class-action lawsuits regarding “natural” claims and TINA.org’s coverage of the issue, click here.
Consumers can’t afford to go it alone when it comes to atypical income claims.
Key phrase: “up to.” The average reward is only five bucks.
Cecilia D’Anastasio, Bloomberg
The MLM has been making deceptive earnings claims for the past decade.
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