Princeton Consumer Research
The bottom line? PCR works with companies to arrive at their desired results.
Not Your Mother’s Dry Shampoos
Case Name (Date)
Evans et al. v. DeMert Brands, LLC
22-cv-6300, N.D. Ill.
(Nov. 2022)
Morgan et al. v. DeMert Brands, LLC
22-cv-3962, D.S.C.
(Nov. 2022)
Shalit et al. v. DeMert Brands, LLC
23-cv-60106, N.D. Ill.
(Jan. 2023)
Zamora et al. v. DeMert Brands, LLC
22-cv-62054, S.D. Fla.
(Nov. 2022)
Product/Service
Not Your Mother’s dry shampoos
Allegations
Falsely marketing products as safe when they contain the carcinogen benzene
Status
Pending
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