Adidas NHL Jerseys
Allegations: Falsely marketing NHL jerseys as “authentic” when they are not the same as jerseys worn by players
Smith et al. v. Adidas America, Inc.
22-cv-788, N.D.N.Y.
(July 2022)
Hockey jerseys
Misleadingly marketing hockey jerseys as authentic when they are not the same as jerseys worn by NHL players on the ice
Pending
Allegations: Falsely marketing NHL jerseys as “authentic” when they are not the same as jerseys worn by players
Allegations: Failing to disclose that celebrities were paid for their endorsements and segments of a television show were actually paid ads
Allegations: Falsely advertising discounts from artificially inflated reference prices
September 2016: A federal judge denied the named plaintiff’s motion for class certification finding that plaintiffs failed to show that generalized proof can be used to resolve each class member’s…
The illusion of savings.
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In Adidas Group’s 2010 Annual Report, CEO Herbert Hainer boasts that “Reebok’s sales expanded 12% … to [$2.6 billion].” He went on to say that “EasyTone has been a…