Natura Interior Paints
Allegations: Falsely marketing that paints produce “Zero emissions” and “Zero VOCs”
Natura Paint from Benjamin Moore
November 2018: This case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled..
September 2018: The parties notified the Court that they reached a settlement agreement.
March 2018: The lawsuit was transferred to federal court. (Poole et al v. Benjamin Moore & Co., Inc., Case No. 18-cv-5168, W.D. Wash.)
January 2018: A false advertising class-action lawsuit was filed against Benjamin Moore & Co. for allegedly falsely marketing its Natura Paint as a green product that is emission-free and contains no volatile organic compounds (VOC) when, according to plaintiffs, the paint is not emission-free and does contain VOC toxins. (Poole et al. v. Benjamin Moore & Co., Inc., 18-2-00231-18, Washington State Court – Kitsap)
Class-Action Tracker
The Latest
April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
Skull Smash
FDA sniffs out unapproved claims company’s smelling salts increase alertness, focus, and more.
Stephen Ridley’s ‘Free Online Piano Masterclass’
Why this piano man may not give you the keys to success.
Nutrisystem Complete 50
Dig into these advertising claims.
FTC Staff Urge MLMs Not to Rely on Industry Income Disclosure Guidance
Advisory opinion letter raises “serious concerns” with self-reg group’s guidance.