Natura Paint from Benjamin Moore
Allegations: Falsely marketing its Natura Paint as green, emission-free, and containing no volatile organic compounds (VOCs)
Natura Interior Paints
October/November 2018: This case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed.
March 2018: A class-action lawsuit was filed against Benjamin Moore & Co. for allegedly marketing Natura interior paints as a safe alternative to conventional paints by claiming that Natura paints produce “Zero emissions” and “Zero VOCs” (chemical substances that create unhealthy breathing environments and cause asthmatic and allergic reactions) during and after painting when, according to plaintiffs, such claims are not true. (Andry et al v. Benjamin Moore & Co. Inc., Case No. 18-cv-1923, E.D.N.Y.)
For more of TINA.org’s coverage of the marketing of Natura paints, click here.
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