
Natrol Cognium Memory
Allegations: Falsely marketing that products improve memory and contain the “#1 most clinically studied ingredient for memory” when scientific evidence does not substantiate such claims
In June 2017, a class-action lawsuit was filed against Natrol for allegedly misrepresenting that Biotin products – including Fast Dissolve and Maximum Strength varieties – will “Promote[] Healthy Hair and Strong Nails” and support energy and energy production when, according to plaintiffs, such claims are not true. According to the complaint, the general population consumes enough biotin in their daily diets and the biotin supplements are “superfluous and unneeded.” (Jensen et al v. Natrol, LLC, Case No. 17-cv-3193, N. D. CA.)
For more information about other class-action lawsuits regarding biotin supplements and TINA.org’s coverage of them, click here.
Allegations: Falsely marketing that products improve memory and contain the “#1 most clinically studied ingredient for memory” when scientific evidence does not substantiate such claims
Allegations: Falsely marketing products as “100% Drug-Free” when they contain ethyl alcohol
The largest retailer in the world isn’t just turning a blind eye to the deceptive marketing of these products.