In November 2019, a class-action lawsuit was filed against Mars, Inc. for allegedly falsely advertising that its M&M’s brand reduced fat vanilla ice cream products contain vanilla when, according to plaintiffs, the ingredients list shows that the ice cream contains “natural flavor” instead of vanilla. In addition, the complaint alleges the products contain a coloring ingredient used in cheddar cheese (annatto extract) to make the ice cream look more like the flavor comes from vanilla. (Richardson et al v. Mars, Inc., Case No. 19-cv-10860, S. D. NY.)
For more of TINA.org’s coverage of vanilla ice creams, click here.
November 2014: This case was voluntarily dismissed, the reasons for which have not been disclosed. The named plaintiff’s individual claims were dismissed When a complaint is dismissed with prejudice, it…
December 2014: A federal judge granted Mars, Inc.’s motion to stay the proceedings (and administratively closed the case) pending the resolution of an appeal of a district court’s decision to…
October 2016: After the parties informed the court that they reached a settlement, this action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.. The…
TINA.org is throwing the flag on several Big Game advertisers this year.
What you should know about some of the candy in your trick-or-treat bag.
TINA.org’s Big Game scorecard on companies under fire for deceptive ads.
From the “well, duh” department: Snickers, a candy bar, advertises itself as a snack that satisfies hunger in a series of ads that claim “you’re not you when you’re hungry.”…