Almay’s Hypoallergenic Products
Allegations: Misleadingly marketing products as hypoallergenic when they contain allergens, irritants, and other dangerous ingredients
Two class-action lawsuits against Mitchum deodorants were consolidated to be heard together in a court in New York. The named plaintiff from a third class-action lawsuit also joined the consolidated case. More information on the consolidated case is below.
Eason et al. v. Revlon Consumer Products LLC
26-cv-5014, S.D.N.Y.
(2026)
Mitchum Triple Odor Defense Unscented Deodorants
Falsely marketing products as unscented when they contain fragrance ingredients
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
Allegations: Misleadingly marketing products as hypoallergenic when they contain allergens, irritants, and other dangerous ingredients
Allegations: Falsely marketing products as biodegradable
Allegations: Falsely marketing products as “Ammonia Free”
Allegations: Falsely marketing cosmetics as clean, healthy, and non-toxic when they contain harmful ingredients
Changes come after TINA.org files complaint.
Revlon Makes Changes After Ad Watchdog Files Complaint MADISON, CONN. July 2, 2015 — Revlon has made dramatic changes to its marketing campaign for the Almay brand after a deceptive advertising…
TINA.org investigation finds more than 100 USA labeling errors.
Ad Watchdog Files Complaint about Deceptive Made in USA Claims MADISON, CONN. May 20, 2015 – More than 95 percent of Revlon’s Almay line of cosmetics sold on its website…
TINA.org investigation finds that a vast majority of the company’s cosmetics do not fit the legal standard for Made in USA.