2024 Deceptive Ad Trends
Five deceptive ad trends to be wary of this year.
Green et al. v. Meijer, Inc.
22-cv-1444, E.D. Wis.
(Dec. 2022)
Meijer Lidocaine Pain Relief Patches
Misleadingly marketing that patches stay on for up to 12 hours when they often peel of within minutes
Misleadingly marketing products as “Maximum Strength” when the patches do not adhere for 12 hours and, as a result, do not deliver the “Maximum Strength” amount of lidocaine
Misleadingly marketing that products “desensitize[] aggravated nerves” when they cannot provide the advertised relief
Pending
Five deceptive ad trends to be wary of this year.
Not pictured.
Where are the chocolate chunks?
Federal efforts to rein in such charges have largely been unsuccessful to date.
Download this app and you might be yelling more than “bingo!”