FTC Takes TruHeight’s Growth Claims Down a Few Pegs
Supplement maker agrees to pay $750K to settle deceptive health claims lawsuit.
In November 2016, a class-action lawsuit was filed against All Market, Inc. for allegedly misleadingly marketing Vita Coco coconut oil as healthy and a healthy alternative to butter when the coconut oil actually contains high levels of saturated fat, which increases the risk of cardiovascular disease and other serious illnesses. (Gilbert et al v. All Market, Inc., Case No. 16-cv-6510, N. D. CA.)
For more information about other class-action lawsuits regarding the misleading marketing of coconut oil and TINA.org’s coverage of the issue, click here.
Supplement maker agrees to pay $750K to settle deceptive health claims lawsuit.
Settlement comes after TINA.org exposed thousands of deceptive income claims.
TINA.org sheds light on confusing and misleading brightness claims.
Brant James, Ingame
Company becomes the latest to leave the industry.