
Princeton Consumer Research
The bottom line? PCR works with companies to arrive at their desired results.
In November 2016, a class-action lawsuit was filed against All Market, Inc. for allegedly misleadingly marketing Vita Coco coconut oil as healthy and a healthy alternative to butter when the coconut oil actually contains high levels of saturated fat, which increases the risk of cardiovascular disease and other serious illnesses. (Gilbert et al v. All Market, Inc., Case No. 16-cv-6510, N. D. CA.)
For more information about other class-action lawsuits regarding the misleading marketing of coconut oil and TINA.org’s coverage of the issue, click here.
The bottom line? PCR works with companies to arrive at their desired results.
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