
Deception at the Cannes Lions Festival
Misleading campaigns highlight this year’s big ad event.
In November 2016, a class-action lawsuit was filed against All Market, Inc. for allegedly misleadingly marketing Vita Coco coconut oil as healthy and a healthy alternative to butter when the coconut oil actually contains high levels of saturated fat, which increases the risk of cardiovascular disease and other serious illnesses. (Gilbert et al v. All Market, Inc., Case No. 16-cv-6510, N. D. CA.)
For more information about other class-action lawsuits regarding the misleading marketing of coconut oil and TINA.org’s coverage of the issue, click here.
Misleading campaigns highlight this year’s big ad event.
Consumers may want to see through many of this company’s claims.
It won’t get any easier to cancel those annoying subscriptions.
This soft drink reminds consumers of the good old days.
What you need to know about this offer.