James ‘Jay’ Noland’s Latest Ventures Raise Familiar Concerns
Permanently banned from MLM, Noland has found other ways to exploit consumers.
Lumineux Whitening Strips
Case Name (Date)
Shaffee et al. v. Oral Essentials, Inc.
23-cv-8788, E.D.N.Y.
(Nov. 2023)
Product/Service
Lumineux Whitening Strips
Allegations
Misleadingly marketing that products whiten teeth within 30 minutes when they do not noticeably whiten teeth after one 30-minute application and do not stay on teeth for a 30-minute treatment
Status
Pending
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MADISON, CONN. Feb. 11, 2026 – A company calling itself “Patent & Trademark Office” is violating the FTC’s Impersonation Rule as well as the FTC Act by falsely posing as…