Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
In November 2012, a federal judge preliminarily approved the $9.9 million that Lucky Brand Dungarees, Inc. and its marketing subcontractors are agreeing to pay to settle a class-action lawsuit. The suit claimed that they sent unsolicited text spam as part of a 2008 back-to-school promotion. The lawsuit was originally filed in 2010 on behalf of consumers who received the Lucky Brand text spam between August 24 and September 15, 2008. Those consumers will receive up to $100 under the settlement. (Robles v. Lucky Brand Dungarees, Inc., Case No. 10-cv-4846).
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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