Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
A May 2012 class action alleges that Lifeway Foods falsely markets the health benefits of its ProBoost Kefir products. According to the lawsuit, “Lifeway’s ProBoost products are not clinically proven to be effective for the benefits Lifeway represents in its media and advertising of the ProBoost products.” (Keatley, et al. v. Lifeway Foods, Inc., Case No. 12-cv-3521, N.D.Ill.)
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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