LifeLock’s Marketing
Allegations: Falsely representing that its advertising was in compliance with an FTC settlement agreement and falsely representing how the company protects consumers’ personal data
Weingarten et al. v. LifeLock, Inc.
18-cv-1013, D. Ariz.
(March 2018)
LifeLock’s identity theft protection services
Allegations: Falsely representing that its advertising was in compliance with an FTC settlement agreement and falsely representing how the company protects consumers’ personal data
Allegations: Falsely marketing itself as a “comprehensive” network that provides service 24 hours a day, 7 days a week, 365 days a year and “stop[s] thieves before they do damage”…
Comparing the amount companies agree to pay to settle deceptive marketing charges with their annual revenue.
Experts weigh in on how to avoid being a victim of these latest campus scams.
LifeLock’s ads say the company will relentlessly protect your identity. But how much can they really do?
As heard on Sirius XM: Lifelock tells us that “Don” became the victim of identity theft and ran into trouble at home and at work. But Lifelock doesn’t mention…