LifeLock’s Identity Theft Protection Services
Allegations: Falsely advertising that LifeLock protects, notifies, reimburses, and assists members whose personal information has been stolen when it does not provide the advertised services
LifeLock’s Automatic Renewal and Continuous Service Offers
May 2015: The named-plaintiff voluntarily dismissed the complaint without prejudice. The reasons for the dismissal have not yet been disclosed.
February 2015: A class-action lawsuit was filed against LifeLock, Inc. for, among other things, allegedly deceptively making automatic renewal and continuous service offers without adequately disclosing the terms for such offers. (Trax et al v. LifeLock, Inc., Case No. 15-cv-00220, S.D. Cal.).
For more information about other class-action lawsuits filed against LifeLock and TINA.org’s coverage of the company, click here.
For more information about other class-action lawsuits regarding automatic renewal offers and TINA.org’s coverage of the topic, click here.
Class-Action Tracker
LifeLock’s Marketing
Allegations: Falsely representing that its advertising was in compliance with an FTC settlement agreement and falsely representing how the company protects consumers’ personal data
LifeLock
Allegations: Falsely marketing itself as a “comprehensive” network that provides service 24 hours a day, 7 days a week, 365 days a year and “stop[s] thieves before they do damage”…
LifeLock’s Automatic Renewals
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As heard on Sirius XM: Lifelock tells us that “Don” became the victim of identity theft and ran into trouble at home and at work. But Lifelock doesn’t mention…