LifeLock’s Identity Theft Protection Services
Allegations: Falsely advertising that LifeLock protects, notifies, reimburses, and assists members whose personal information has been stolen when it does not provide the advertised services
LifeLock
Case Name (Date)
Ebarle et al. v. LifeLock, Inc.
15-cv-00258, N.D. Cal.
(Jan. 2015)
Product/Service
LifeLock
Allegations
Falsely marketing itself as a “comprehensive” network that provides service 24 hours a day, 7 days a week, 365 days a year and “stop[s] thieves before they do damage” when the company does not deliver the promised protection
Status
Settled
(Final approval granted; Appeals voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.)
Class-Action Tracker
LifeLock’s Marketing
Allegations: Falsely representing that its advertising was in compliance with an FTC settlement agreement and falsely representing how the company protects consumers’ personal data
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