Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
In August 2017, a class-action lawsuit was filed against Lifefactory, Inc. for allegedly falsely marketing Lifefactory™ silicone teethers as being “bpa-free” when, according to plaintiffs, the teethers contain BPA (a toxic synthetic compound used in plastics). (Spearman et al v. Lifefactory, Inc., Case No. 17-cv-1647, E. D. CA.)
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Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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