FTC Takes TruHeight’s Growth Claims Down a Few Pegs
Supplement maker agrees to pay $750K to settle deceptive health claims lawsuit.
Scheibe et al. v. LifeAid Beverage LLC
23-cv-840, S.D. Cal.
(May 2023)
FitAid and FocusAid beverages
FitAid, FocusAid, Immunity Aid, and Party Aid power stick packs
Falsely marketing products as “Naturally Flavored” and containing “No Artificial Flavors” when they contain an artificial flavoring (DL malic acid)
Pending
Supplement maker agrees to pay $750K to settle deceptive health claims lawsuit.
Settlement comes after TINA.org exposed thousands of deceptive income claims.
TINA.org sheds light on confusing and misleading brightness claims.
Brant James, Ingame
Company becomes the latest to leave the industry.