
Huggies Simply Clean Fragrance Free Baby Wipes
Allegations: Misleadingly marketing products as clean, gentle, safe, hypoallergenic, and plant-based
Rosenwald et al. v. Kimberly Clark Corp.
22-cv-4993, N.D. Cal.
(Aug. 2022)
Kleenex Germ Removal Wet Wipes
Falsely marketing that products “safely wipe[] away 99% of germs” when they do not contain any ingredients that kill germs
Failing to adequately disclose that water is the active ingredient in the wipes
Failing to disclose that the company’s other wet wipe products are similar to its germ removal wipes and likely remove as many germs as the germ removal products
Pending
Allegations: Misleadingly marketing products as clean, gentle, safe, hypoallergenic, and plant-based
Allegations: Failing to disclose that products contain lead
Allegations: Failing to disclose that products contain or are at risk of containing harmful per- and polyfluoroalkyl substances (PFAS)
Allegations: Failing to disclose that products contain or at risk of containing an unsafe amount of lead
Allegations: Products contain less toilet paper than represented on the front labels
Allegations: Deceptively marketing diapers as safe when they contain a skin irritant
Allegations: Falsely marketing wipes as “plant-based”
Allegations: Misleadingly marketing wipes as “flushable”
Allegations: Deceptively marketing wipes as “flushable”
Allegations: Misleadingly advertising diapers as safe and gentle without disclosing that they may cause rashes, blistering, peeling, and chemical burns
A deceptive marketing trend takes root.
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