Kern’s Fruit Beverages
In September 2018, a class-action lawsuit was filed against Stremick’s Heritage Foods for allegedly deceptively advertising its Kern’s fruit beverages as healthful, natural fruit beverages when, according to plaintiffs, they…
Kern’s Nectar Fruit Drinks
May 2022: The claims against Vilore Foods Company and Arizona Canning Company were dismissed because the parties reached settlement agreements.
- Vilore Foods Notice of Settlement and Dismissal Order
- Arizona Canning Notice of Settlement and Dismissal Order
April 2021: Plaintiffs filed an amended complaint. (Gross et al. v. Vilore Foods Co., Inc. and Arizona Canning Co., LLC, 20-cv-894, S.D. Cal.)
May 2020: A class-action lawsuit was filed against Vilore Foods Company for allegedly falsely advertising Kern’s juices – including Guava Nectar, Apricot Nectar, and Peach Nectar – as being flavored with natural ingredients when, according to plaintiffs, the company does not disclose that the drinks contain artificial flavors. (Gross et al v. Vilore Foods Company, Inc., Case No. 20-cv-894, S.D. Cal.)
For more of TINA.org’s coverage of natural marketing claims, click here.
Class-Action Tracker
The Latest
PUMA. GO WILD.
Runner’s high – it’s a thing for a reason.
DSSRC’s Arbonne Decision Gets It Wrong
Council blesses MLM’s use of unsubstantiated earnings claims.
MyLowe’s Rewards Free Shipping
TINA.org hammers out the fine print details of this advertised member perk.
The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
TINA.org Finds U-Haul Using Bait-and-Switch Pricing Scheme
MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…