
Protecting Kids from Stealth Advertising in Digital Media
TINA.org Executive Director Bonnie Patten to speak at FTC workshop Wednesday.
July 2014: This action was voluntarily dismissed for undisclosed reasons. The named plaintiff’s claims were dismissed When a complaint is dismissed with prejudice, it cannot be refiled. and the claims of the class members were dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled..
May 2014: A class-action lawsuit was filed against several companies for allegedly deceptively advertising “free trials” for several brands of weight-loss and workout supplements, including Hyper Fuel 9x, Elevate GF, Optimal Stack, and Nitra Cycle. According to the complaint, the online advertisements represent that consumers who pay for the cost of shipping and handling can try the supplement for “free” without adequately disclosing that they will be charged a monthly fee if they do not cancel the trial offer. (Hall et al v. Ad Boom Group, Inc., Wholenutra Inc., Healthizon, Inc., and Level Nutra, Inc., Case No. 14-cv-1262, S. D. CA.).
For more information about other class-action lawsuits regarding the marketing of supplements and TINA.org’s coverage of the issue, click here.
TINA.org Executive Director Bonnie Patten to speak at FTC workshop Wednesday.
MLM is just the latest to have its advertising claims referred to the FTC.
Texas Pete is not the first food or drink to have its origin marketing challenged in court.
Don’t confuse this type of marketing for a silver bullet.
Matt Binder, Scam Economy