HiSmile

Case Name (Date)

Jimenez et al. v. HiSmile, Inc.
24-cv-4770, C.D. Cal.
(June 2024)

Ledesma et al. v. Hismile, Inc.
24-cv-3626, N.D. Cal.
(June 2024)

Product/Service

HiSmile

Allegations

Falsely marketing that products instantly whiten teeth

Posting fake positive reviews and removing negative reviews

Failing to disclose that influencers and celebrities are paid to endorse products

Failing to disclose that celebrities and influencers who promoted HiSmile products used professional teeth whitening treatments to whiten their teeth

Falsely marketing that certain products are “clinically proven”

Deceptively referencing pseudoscience in marketing materials

Status

Jimenez case: Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.

Ledesma case: Pending