CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Aviles et al. v. Kingfisher Media, LLC
23-cv-1379, C.D. Cal.
(March 2023)
High T Testosterone Boost
Falsely marketing that products boost strength, stamina, energy, vitality and male libido when scientific evidence shows that the ingredients in them cannot provide such benefits
Remanded to state court
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg