Herbal Essences Bio Renew Vanilla Honey & Vitamin B Shampoo

Case Name (Date)

Dolson et al v. The Procter & Gamble Company
21-cv-868, S.D.N.Y.
(Feb. 2021)

Product/Service

Herbal Essences Bio Renew Vanilla Honey & Vitamin B Shampoo

Allegations

Misleadingly representing that shampoo is plant-based and natural by using the phrase “Real Botanicals” and placing the Royal Botanical Gardens Kew seal on the bottles when the shampoo is made using synthetic substances that are chemically processed

Misleadingly representing that Royal Botanical Gardens Kew endorses the shampoo when the organization has not endorsed the product and Procter & Gamble paid to use the seal

Status

Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.