
The FTC Needs to Implement a Deceptive Earnings Claims Rule
Consumers can’t afford to go it alone when it comes to atypical income claims.
In March 2018, a class-action lawsuit was filed against I Heart Foods Corp. for allegedly misleadingly representing that the predominant ingredient in I Heart Keenwah quinoa puff snacks is quinoa when, according to the complaint, the snacks contain more rice ingredients than quinoa. (Ransom et al v. I Heart Foods Corp., Case No. 18-cv-1465, E. D. NY.)
Consumers can’t afford to go it alone when it comes to atypical income claims.
Key phrase: “up to.” The average reward is only five bucks.
Cecilia D’Anastasio, Bloomberg
The MLM has been making deceptive earnings claims for the past decade.
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