Häagen-Dazs Vanilla Milk Chocolate Ice Cream Bars
Allegations: Falsely marketing products as vanilla ice cream dipped in milk chocolate
Rice et al v. Dreyer’s Grand Ice Cream, Inc.
21-cv-3814, N.D. Ill.
(July 2021)
Häagen-Dazs Vanilla Milk Chocolate Almond Ice Cream Bars
Misleadingly marketing that ice cream is covered in milk chocolate when the ingredients list reveals the coating contains an ingredient (coconut oil) not found in chocolate
Allegations: Falsely marketing products as vanilla ice cream dipped in milk chocolate
Allegations: Misleadingly marketing that the coating is “Rich Milk Chocolate” when it contains an ingredient not found in chocolate
Pulling back the curtain on this official-sounding website.
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MADISON, CONN. Feb. 11, 2026 – A company calling itself “Patent & Trademark Office” is violating the FTC’s Impersonation Rule as well as the FTC Act by falsely posing as…
Complaint to FTC cites violations of agency’s Impersonation Rule.