Activision’s Guitar Hero Live
Allegations: Misleadingly marketing that players would be able to play the game online when the company terminated the online feature in December 2018
In September 2018, a false advertising class-action lawsuit was filed against Activision regarding the marketing of Guitar Hero Live music video games. According to the plaintiffs, the company represented that players would be able to play the game online and access Guitar Hero TV (an online mode of the game that offers hundreds of playable music tracks) “indefinitely or, at least, for a reasonable length of time from the date of release” when, according to the complaint, the company announced changes to the game that will result in players losing access to several features, including 92% of the playable music tracks. (Fishel et al v. Activision Publishing, Inc., Case No. 18-cv-8092, C.D. Cal.)
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