 
				
				
											
																Advertising Attorneys, These Ads Are for You
While these ads can be appreciated by all, they may strike a chord with ad lawyers.
Unhappy yogurt lovers filed class-action lawsuits against General Mills (in April 2012) and Cabot (in August 2012) for calling their products “Greek yogurt,” when they’re neither Greek nor yogurt. According to the lawsuits, the products contain Milk Protein Concentrate (and, in the case of Cabot, Whey Protein Concentrate), neither of which are FDA-approved ingredients of yogurt. (Linda Hawkins, et al. v. General Mills, Inc., et al., Case No. 12-cv-3306 and Timothy Smith v. Cabot Creamery Cooperative, Inc. and Agri-Mark, Inc., Case No. 12-cv-4591)
Update: A class-action lawsuit filed against General Mills and Yoplait for deceptively marketing its Greek yogurt was dismissed by a federal judge in December 2012. Minnesota District Judge Susan Richard Nelson ruled that the matter (i.e., whether marketing a yogurt as “Greek” when it contains MPC is deceptive) is better left for the FDA to decide, not the courts. (Taradejna v. General Mills, Inc., et al., Case No. 12-cv-00993).
Update: The class-action lawsuit filed against Cabot Creamery for deceptively marketing its Greek yogurts was dismissed in February 2013. California District Court Judge Samuel Conti ruled that the additives Cabot uses in its yogurts — Whey Protein Concentrate and Milk Protein Concentrate — have been approved by the FDA. (Timothy Smith v. Cabot Creamery Cooperative, Inc. and Agri-Mark, Inc., Case No. 12-cv-4591, N.D. Cal.)
While these ads can be appreciated by all, they may strike a chord with ad lawyers.
The latest chapter in our Fast-Food Chicken Diaries.
TINA.org digs into MLM coach’s marketing pitch.
Proposed rule seeks to address consumer confusion about U.S.-origin claims for meat.
A fake celebrity endorsement by Sir Paul McCartney is just the beginning.
 
				
				
											
																 
				
				
											
																 
				
				
											
																