Winter Olympics Stumble Out the Gate Re #Ad Disclosure
These brand-relationship disclosures are far from world-class.
Gatorade Fit
Case Name (Date)
Gumner et al. v. Pepsico, Inc.
23-cv-332, C.D. Cal.
(Feb. 2023)
Product/Service
Gatorade Fit
Allegations
Misleadingly marketing beverages as “Real Healthy Hydration,” having “No Sugar Added,” and being an “Excellent Source of Vitamin A & C” without meeting the FDA’s requirements to make such claims
Status
Pending
The Latest
Flavor Alert: Where’s the Maple?
The not-so-sweet truth about the missing star ingredient.
G Organic
No artificial flavors but be mindful of sugar in this new line of Gatorade organic drinks.
Ad or Not? Olympians’ Social Media Posts
Olympians stumble out of the gate when it comes to disclosing sponsorships.
Just How ‘Diet’ Is That Diet Soda?
Advocacy group urges federal agencies to investigate what they call deceptive “diet” claims.