Gatorade Challenges BodyArmor’s ‘Superiority’ Claims
Issue heads to the FTC following a complaint from competing sports drink Gatorade.
Gatorade Fit
Case Name (Date)
Gumner et al. v. Pepsico, Inc.
23-cv-332, C.D. Cal.
(Feb. 2023)
Product/Service
Gatorade Fit
Allegations
Misleadingly marketing beverages as “Real Healthy Hydration,” having “No Sugar Added,” and being an “Excellent Source of Vitamin A & C” without meeting the FDA’s requirements to make such claims
Status
Pending
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