Various Gatorade Products
Allegations: Falsely marketing that products hydrate “better than water” and contain no artificial flavors
Gumner et al. v. Pepsico, Inc.
23-cv-332, C.D. Cal.
(Feb. 2023)
Gatorade Fit
Misleadingly marketing beverages as “Real Healthy Hydration,” having “No Sugar Added,” and being an “Excellent Source of Vitamin A & C” without meeting the FDA’s requirements to make such claims
Pending
Allegations: Falsely marketing that products hydrate “better than water” and contain no artificial flavors
Allegations: Falsely marketing products as natural and containing no artificial flavors
Advocacy group urges federal agencies to investigate what they call deceptive “diet” claims.
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Issue heads to the FTC following a complaint from competing sports drink Gatorade.
A majority have faced false-ad challenges within past five years.
Whether Gatorade is a better choice than water for athletes depends on the duration and intensity of the exercise, says science. Either way, we’re pretty sure water is not “the…