
The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
Roye et al. v. Eggland’s Best, Inc. et al.
24-cv-4261, N.D. Ill.
(March 2024)
Eggland’s Best eggs
Falsely marketing that products contain “25% Less Saturated Fat than Regular Eggs” when testing shows that they contain more saturated fat than other brands of regular eggs
Pending
Emily Stewart, Business Insider
MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…
TINA.org calls on regulators to stop moving company’s bait and switch.
Complaint alleges IML was a $1.2 billion scam.
What you should know about ingredient studies.