
2024 Deceptive Ad Trends
Five deceptive ad trends to be wary of this year.
In October 2019, a class-action lawsuit was filed against Dutch Gold Honey for allegedly misleadingly advertising that its Dutch Gold Buckwheat Honey is “True Source Certified” and has higher levels of antioxidants than other honeys when, according to plaintiffs, the honey in the product does not meet True Source’s definition of honey and is therefore not “True Source Certified,” and loses most of its antioxidants during the heating process. (Wolfe et al v. Dutch Gold Honey, Inc. and True Source Honey, LLC, Case No. 19-cv-4562, E.D. Penn.)
For more of TINA.org’s coverage of the marketing of honey products, click here.
Five deceptive ad trends to be wary of this year.
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Where are the chocolate chunks?
Federal efforts to rein in such charges have largely been unsuccessful to date.
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