Gillette
A TINA.org investigation of Gillette found that the company was making the unqualified claim that its product line was made in the United States in a national marketing campaign when…
In October 2015, a federal judge dismissed a class-action lawsuit against the makers of Duracell batteries alleging, among other things, that the marketing (including TV and radio commercials, and product packaging) for Duralock batteries is misleading.
The complaint, which was originally filed against The Gillette Company and Procter & Gamble in 2014, alleged that the companies deceptively marketed batteries marked with the “Duralock ring” as being “guaranteed for 10 years in storage” without adequately disclosing that they leak when not in use and can damage devices.
The judge dismissed the entire complaint, finding, among other things, that the alleged misrepresentation was not actionable because the guarantee “is simply not a promise that the batteries have no potential whatsoever to leak or otherwise fail within that time.” The judge also found that the complaint did not sufficiently allege that “any relevant leakage problem” was important to consumers. To read the full order and learn more, click here.
(Carlson et al v. The Gillette Company and The Procter & Gamble Company, Case No. 14-cv-14201, D. MA.)
For more information about other class-action lawsuits regarding Duracell batteries and TINA.org’s coverage of the product, click here.
A TINA.org investigation of Gillette found that the company was making the unqualified claim that its product line was made in the United States in a national marketing campaign when…
Allegations: Falsely marketing products as pure
Allegations: Failing to timely disclose that warranties are conditioned upon using authorized repair services and replacement parts
August 2018: This case was transferred to federal court. (Case No. 18-cv-6844, C.D. Cal.) April 2018: A class-action lawsuit was filed against Procter & Gamble for allegedly misleadingly using You…
March 2016: The U.S. Supreme Court denied An order the U.S. Supreme Court issues to review a lower court’s judgment.. January 2015: TINA.org filed an amicus brief supporting a December…
October 2015: The named plaintiff dismissed this action When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.. The reasons for the dismissal have…
In March 2016, a federal judge dismissed a class-action lawsuit filed against Gillette and Procter & Gamble alleging that the marketing for Duracell AA and AAA Copper Top batteries with…
December 2014: The parties agreed to dismiss this lawsuit. The reasons for the dismissal have not yet been disclosed. September 2014: A class-action lawsuit was filed against Procter & Gamble…
See how you stack up.
A master list of known and alleged scams.
Sanitizing spray does not provide 24-hour protection against viruses, despite what its TV commercial may make you think.
Laundry detergent’s “plant-based” claims come under scrutiny.