Dove Men+Care 0% Aluminum Deodorant
Allegations: Falsely marketing that products do not contain alcohol ingredients when they contain benzyl alcohol
Ripa et al. v. Unilever United States, Inc.
25-cv-10028, S.D.N.Y.
(Dec. 2025)
Dove retinol skin cleansers
Deceptively advertising that products deliver the anti-aging benefits of retinol – including renewing, moisturizing, and smoothing skin – when the retinol in the cleansers does not provide the advertised benefits
Pending
Allegations: Falsely marketing that products do not contain alcohol ingredients when they contain benzyl alcohol
Allegations: Falsely marketing that products contain specific amounts of “naturally derived” and/or “plant-based” ingredients
Allegations: Falsely advertising that products do not leave white marks
Allegations: Failing to disclose products contain high levels of the carcinogen benzene
Allegations: Falsely marketing products as causing “no white marks on 100 colors” and being “invisible” when the active ingredient actually causes white marks
Allegations: Deceptively marketing products as “anti yellow stains” and “anti white marks” when the active ingredient actually causes both
Allegations: Misleadingly representing that products prevent white marks and stains when they actually cause both
Allegations: Failing to disclose products contain the carcinogen benzene
Allegations: Failing to disclose that products may contain the carcinogen benzene
Allegations: Failing to disclose that products contain the carcinogen benzene
Allegations: Falsely marketing that products contain natural oil ingredients when the oils in them are synthetic
Allegations: Failing to disclose that products contain the carcinogen benzene
Allegations: Misleadingly advertising bodywash as “microbiome gentle” when it contains ingredients that cause skin reactions, and as containing “skin-natural nourishers” when it contains synthetic ingredients
Spoiler: It’s not so much the overall care that is plant-based but rather specific moisturizing ingredients.
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