
Dove Invisible Dryspray
Allegations: Falsely advertising that products do not leave white marks
Fischer et al v. Conopco, Inc. d/b/a Unilever
21-cv-582, E.D. Mo.
(Jan. 2021)
Dove Men + Care Stain Defense Antiperspirants
Deceptively marketing products as “anti yellow stains” and “anti white marks” when the active ingredient actually causes both
Motion to Compel Arbitration granted and voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.
Allegations: Falsely advertising that products do not leave white marks
Allegations: Failing to disclose products contain high levels of the carcinogen benzene
Allegations: Falsely marketing products as causing “no white marks on 100 colors” and being “invisible” when the active ingredient actually causes white marks
Allegations: Misleadingly representing that products prevent white marks and stains when they actually cause both
Allegations: Failing to disclose products contain the carcinogen benzene
Allegations: Failing to disclose that products may contain the carcinogen benzene
Allegations: Failing to disclose that products contain the carcinogen benzene
Allegations: Falsely marketing that products contain natural oil ingredients when the oils in them are synthetic
Allegations: Failing to disclose that products contain the carcinogen benzene
Allegations: Misleadingly advertising bodywash as “microbiome gentle” when it contains ingredients that cause skin reactions, and as containing “skin-natural nourishers” when it contains synthetic ingredients
In August 2020, a class-action lawsuit was filed against Unilever for allegedly deceptively using You know when you buy a big bag of chips, and you’re all psyched for a…
October/November 2015: This action was dismissed When a complaint is dismissed with prejudice, it cannot be refiled., in accordance with the terms of a Confidential Settlement Agreement. June 2015: A…
Illegal claims that company’s products prevent hair loss also need to go.
Class-action lawsuit asks: Where’s the mint?
Ingredients contradict claims that frozen dessert is ‘non-GMO, vegan and gluten-free.’
Spoiler: It’s not so much the overall care that is plant-based but rather specific moisturizing ingredients.
It’s disingenuous for brands to suggest they are boycotting a platform and then still run ads on that platform.