Dove Promises Deeper Dark Chocolate 70% Cacao
Allegations: Failing to disclose that products contain dangerous levels of heavy metals
Lyons et al. v. Mars Wrigley Confectionery US, LLC
21-cv-620, S.D.N.Y.
(Jan. 2021)
Dove chocolate-covered mixed berries
Falsely marketing products as “made with real fruit” when the fruit ingredients contain sugar and other non-fruit components
Allegations: Failing to disclose that products contain dangerous levels of heavy metals
Allegations: Misleadingly marketing that ice cream bars are covered in milk chocolate when the coating contains ingredients not contained in real chocolate
November 2019: Plaintiffs filed an amended complaint adding the miniature versions of the ice cream bars to the products at issue. May 2019: A class-action lawsuit was filed against Mars…
November 2014: This case was voluntarily dismissed, the reasons for which have not been disclosed. The named plaintiff’s individual claims were dismissed When a complaint is dismissed with prejudice, it…
December 2014: A federal judge granted Mars, Inc.’s motion to stay the proceedings (and administratively closed the case) pending the resolution of an appeal of a district court’s decision to…
Consumer Reports study sparks class-action lawsuits.
A popular summertime treat is the subject of a current trend in class-action litigation.