Discounts on LensCrafters Eyewear
Allegations: Falsely advertising discounts off of artificially inflated reference prices
Seegert et al. v. LensCrafters, Inc., Luxottica Retail North America, Inc. et al.
17-cv-1372, S.D. Cal.
(July 2017)
LensCrafters prescription lenses
Falsely advertising discounts off of artificially inflated reference prices
Misleadingly advertising that consumers who buy one item get a free product or a percentage off a second product when the price of the first item is artificially inflated
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
Allegations: Falsely advertising discounts off of artificially inflated reference prices
Allegations: Falsely advertising that the system “measures your eyes five times more precisely than traditional methods, down to a tenth of a millimeter” when LensCrafters uses a “decades-old technology” and…
Allegations: Advertising that customers who purchase eyeglasses at LensCrafters receive the benefits of its exclusive AccuFit® Digital Measurement System and obtain their pupillary distance measurement
Lots of James Corden’s Late Late Show segments go viral but which are ads?