
Adidas NHL Jerseys
Allegations: Falsely marketing NHL jerseys as “authentic” when they are not the same as jerseys worn by players
Brown et al v. Adidas America, Inc.
21-cv-1686, S.D. Cal.
(Sept. 2021)
Merchandise at Adidas outlet stores
Falsely advertising discounts from artificially inflated reference prices
Pending
Allegations: Falsely marketing NHL jerseys as “authentic” when they are not the same as jerseys worn by players
Allegations: Failing to disclose that celebrities were paid for their endorsements and segments of a television show were actually paid ads
Allegations: Misleadingly marketing hockey jerseys as authentic when they are not the same as jerseys worn by NHL players on the ice
The illusion of savings.
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In Adidas Group’s 2010 Annual Report, CEO Herbert Hainer boasts that “Reebok’s sales expanded 12% … to [$2.6 billion].” He went on to say that “EasyTone has been a…