In April 2020, a class-action lawsuit was filed against DevaCurl for allegedly misleadingly marketing that its hair products – including No-Poo Original conditioning cleanser, One Condition Original hair conditioner, Light Defining Gel, Wavemaker, and others – provide benefits over other hair products when, according to the complaint, the company does not warn consumers that DevaCurl’s products cause several adverse reactions, including scalp irritation, excessive shedding, hair loss, and balding. (Crawley et al v. Deva Concepts, LLC d/b/a DevaCurl, Case No. 20-cv-3152, S.D.N.Y.)

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Class-Action Tracker

DevaCurl Hair Products

Class Action

DevaCurl Hair Products

In May 2020, a class-action lawsuit was filed against Deva Concepts for allegedly misleadingly marketing that its DevaCurl hair products are gentle and provide several benefits to users with curly…

Deva Curl Hair Products

Class Action

Deva Curl Hair Products

In March 2020, a class-action lawsuit was filed against Deva Curl for allegedly falsely and misleadingly marketing that products – including various DevaCurl conditioners and cleansers, Wavemaker, Super Stretch Coconut…


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