Merchandise on www.devacurl.com
Allegations: Falsely advertising discounts off of artificially inflated reference prices
DevaCurl
In April 2020, a class-action lawsuit was filed against DevaCurl for allegedly misleadingly marketing that its hair products – including No-Poo Original conditioning cleanser, One Condition Original hair conditioner, Light Defining Gel, Wavemaker, and others – provide benefits over other hair products when, according to the complaint, the company does not warn consumers that DevaCurl’s products cause several adverse reactions, including scalp irritation, excessive shedding, hair loss, and balding. (Crawley et al v. Deva Concepts, LLC d/b/a DevaCurl, Case No. 20-cv-3152, S.D.N.Y.)
For more of TINA.org’s coverage of hair products, click here.
Class-Action Tracker
DevaCurl Hair Products
Deva Curl Hair Products
The Latest
Not So Sweet: The Deceptive Marketing of Candy
Sometimes the trick is the treat.
HSBC’s Environmental Claims
Future environmental ads must acknowledge bank’s role in climate crisis.
Talenti Gelato
Ingredients contradict claims that frozen dessert is ‘non-GMO, vegan and gluten-free.’
Protecting Kids from Stealth Advertising in Digital Media
TINA.org Executive Director Bonnie Patten to speak at FTC workshop Wednesday.
Fifth Avenue Collection
MLM is just the latest to have its advertising claims referred to the FTC.