CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Davids Toothpaste
Case Name (Date)
Reilly et al. v. Davids Natural Toothpaste, Inc.
25-cv-1103, C.D. Cal.
(May 2025)
Product/Service
Davids Hydroxi Sensitive + Whitening Nano Hydroxyapatite Premium Toothpaste – Peppermint
Allegations
Falsely marketing products as safe and containing clean ingredients when they contain harmful levels of lead and arsenic
Status
Pending
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