A Brand Story
Be wary of questionable and deceptive claims in origin stories.
In December 2016, a class-action lawsuit was filed against CubeSmart (a self-storage company that requires customers to maintain insurance for items stored in its units) for, among other things, allegedly offering a “Great American Stored Property Insurance Program” without disclosing that the company collects a commission and therefore has a financial interest in customers’ purchases of this insurance policy. (Coleman et al v. CubeSmart, Case No. 16-cv-25009, S. D. FL.)
Be wary of questionable and deceptive claims in origin stories.
Mounting lawsuits accuse Meta of breaking privacy promises.
Breaking down the fine print of this March Madness commercial.
Advertised $19.99 price deserves an official review.
When the sale price is the regular price.