Class Action

Crest Gum & Enamel Repair Toothpastes

Class Action

Crest Gum & Enamel Repair Toothpastes


Case Name (Date)

Keirsted et al v. The Proctor & Gamble Co.
21-cv-5648, M.D. Fla.
(May 2021)


Product/Service

Crest Gum & Enamel Repair Toothpaste


Allegations

Misleadingly representing that toothpaste will repair damaged gums and enamel


Status

Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.



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Crest Charcoal Toothpastes

Class Action

Crest Charcoal Toothpastes

Allegations: Misleadingly marketing charcoal toothpastes as safe, gentle, whitening, and healthy when they pose safety risks and are abrasive


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Crest ProHealth Anticavity Fluoride Rinse

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Crest ProHealth Anticavity Fluoride Rinse

Crest ProHealth Anticavity Fluoride Rinse claims that it “rebuilds enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…