
Crest Gum & Enamel Repair Toothpaste
Allegations: Falsely advertising that toothpaste will repair gums
Keirsted et al v. The Proctor & Gamble Co.
21-cv-5648, M.D. Fla.
(May 2021)
Crest Gum & Enamel Repair Toothpaste
Misleadingly representing that toothpaste will repair damaged gums and enamel
Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.
Allegations: Falsely advertising that toothpaste will repair gums
Allegations: Falsely marketing that the toothpastes repair gums
Allegations: Misleadingly representing that toothpastes will repair damaged gums and enamel
Allegations: Misleadingly marketing charcoal toothpastes as safe, gentle, whitening, and healthy when they pose safety risks and are abrasive
Crest ProHealth Anticavity Fluoride Rinse claims that it “rebuilds enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…
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