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Class Action

Crest Gum & Enamel Repair Toothpaste

Class Action

Crest Gum & Enamel Repair Toothpaste

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March 2022: The case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled..

September 2021: A Consolidated Class Action Complaint.

January 2021: A class-action lawsuit was filed against The Procter & Gamble Company for allegedly falsely advertising that Crest Gum & Enamel Repair Toothpaste will repair gums when, according to the complaint, the FDA does not indicate that any over-the-counter oral care product helps repair gums and gums do not grow back once the tissue has pulled away from teeth. (Nieves et al v. The Procter & Gamble Company, Case No. 21-cv-186, S.D.N.Y.)

For more of TINA.org’s coverage of oral care products, click here.

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Crest Charcoal Toothpastes

Class Action

Crest Charcoal Toothpastes

Allegations: Misleadingly marketing charcoal toothpastes as safe, gentle, whitening, and healthy when they pose safety risks and are abrasive

Crest Sensitivity Toothpaste

Class Action

Crest Sensitivity Toothpaste

March 2014: The appeal was dismissed When a complaint is dismissed with prejudice, it cannot be refiled. pursuant to a settlement agreement. The terms of the settlement have not been…

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Ad Watchdog TINA.org Petitions FTC for Made in USA Rule

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Ad Watchdog TINA.org Petitions FTC for Made in USA Rule

MADISON, CONN. August 22, 2019– Consumer advocacy organization, truthinadvertising.org (TINA.org), filed a formal petition today requesting that the Federal Trade Commission (FTC) use its rulemaking authority to expand its enforcement…

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