Almay Cosmetics Containing PFAs
Allegations: Falsely marketing cosmetics as clean, healthy, and non-toxic when they contain harmful ingredients
Creme of Nature Moisture-Rich Hair Color with Shea Butter Conditioner
Case Name (Date)
Givens et al. v. Revlon, Inc. et al.
23-cv-857, E.D. Tex.
(Sept. 2023)
Givens et al. v. Revlon, Inc.
23-cv-2034, N.D. Tex.
(Sept. 2023)
Product/Service
Creme of Nature Moisture-Rich Hair Color with Shea Butter Conditioner
Allegations
Falsely marketing products as “Ammonia Free”
Status
Givens case (No. 23-cv-857): Pending
Givens case (No. 23-cv-2034): Voluntarily dismissed
Class-Action Tracker
Almay’s Hypoallergenic Products
In August 2018, a class-action lawsuit was filed against Revlon and Almay for allegedly misleadingly marketing Almay products as “hypoallergenic” when, according to plaintiffs, they contain allergens, irritants, and other…
“Revlon Age Defying with DNA Advantage” Cosmetics
August 2017: A federal judge granted final approval of the settlement. March 2017: A federal judge granted the parties’ joint motion for preliminary approval of the settlement agreement. A final…
The Latest
‘Almay Simply American’ Slogan Gets a Makeover
Changes come after TINA.org files complaint.
‘Almay Simply American’ Slogan Gets a Makeover
Revlon Makes Changes After Ad Watchdog Files Complaint MADISON, CONN. July 2, 2015 — Revlon has made dramatic changes to its marketing campaign for the Almay brand after a deceptive advertising…
Walmart Website Riddled with Deceptive Made in USA Claims
TINA.org investigation finds more than 100 USA labeling errors.
‘Almay Simply American’ Campaign Simply Not True
Ad Watchdog Files Complaint about Deceptive Made in USA Claims MADISON, CONN. May 20, 2015 – More than 95 percent of Revlon’s Almay line of cosmetics sold on its website…
‘Almay Simply American’ Simply Not True
TINA.org investigation finds that a vast majority of the company’s cosmetics do not fit the legal standard for Made in USA.