Charmin Toilet Paper
Allegations: Falsely marketing that the brand “Keep[s] Forests as Forests” and protects, grows and restores trees
April 2019: A federal judge granted final approval of the settlement agreement.
November 2018: A federal judge preliminarily approved a settlement agreement that would provide class members with monetary and injunctive relief. According to the settlement terms, class members who submit valid claims may receive a $0.60 refund for each product purchased (those with proof of purchase may receive refunds for up to 50 products while those without proof of purchase may receive a maximum of seven refunds). In addition, the company agreed to make certain changes to its practices but only for a period of two years. Those temporary changes include modifying the product packaging to add the statement “Your satisfaction is guaranteed,” directing consumers to a website with more details about its refund program, and adding a disclaimer that the products should only be used in “well-maintained plumbing systems.” A final fairness hearing is scheduled for March 28, 2019. For more information, go to http://www.pettitwipesettlement.com/.
May 2015: This case was transferred to federal court. (Case No. 15-cv-2150, N.D. Cal.)
April 2015: A false advertising class-action lawsuit was filed against Proctor & Gamble alleging that the company deceptively markets Charmin Freshmates® personal hygiene moistened wipes as “flushable” when, according to the complaint, the wipes are not suitable for flushing down a toilet. (Pettit et al v. Procter & Gamble Co. and Does 1-50, Case No. CGC-15-545175, California State Court – San Francisco)
For more information about the marketing of flushable wipes, click here.
Allegations: Falsely marketing that the brand “Keep[s] Forests as Forests” and protects, grows and restores trees
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